Ernest Jones Launches TAG Heuer F1 Ceramic Watch Range


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Ernest Jones has announced the launch of the new TAG Heuer F1 Ceramic watches collection. A first for Calibre 11- some news of a new model in the TAG Heuer ladies range.

Ahead of Basel TAG Heuer have released information about two new models in the F1 Lady series.- both of which have a ceramic finish and are reminiscent of the Chanel J12 series that has been so successful over the last few years. The prestigious watch brand known for stylish innovations and contemporary design features steel and ceramic fixed bezels with bracelet style straps. The TAG Heuer  F1 Ceramic collection has been created for women and features a selection of styles including smaller watch dials as well as larger Chronographs.

The use of ceramic appears limited to the bracelet and around the bezel. While using ceramic “bricks” in the bracelet seems purely for styling, it does make sense to look at the use of new materials for watch bezels- just ask any owners of a vintage Heuer Autavia if they would like a bezel made from harder, more scratch-resistant material.

The collection is comprised of a range of large Chronographs and small watch dials. Its contemporary design boasts steel and ceramic fixed bezels and bracelet-like straps. There are six varieties of models to choose from, each with a date window, quart movement and round dial, while four of the designs also have diamond detail. Designs also come in elegant black, white and silver colour schemes, adding to their sophistication.

Ernest Jones has spent many years building solid working relationships with prestigious watch brands, to bring customers exclusive ranges and inspirational timepieces. Ernest Jones shows commitment to all their brands and embraces new watch trends.