Tag Heuer recently released a limited edition of its latest Tag Heuer Connected x Super Mario smartwatch replica SBG8A13.BT6247, produced in partnership with Nintendo, which includes a limited edition of 2,000 pieces of Super Mario from the famous Super Mario Bros. video game series that debuted in 1985 – creating a connection between gamers and watch wearers.
For this limited edition version of Super Mario, TAG Heuer did two interesting things. The first was to create a modified version of the connected watch, which included some special colors and Super Mario universe icons. This includes the “M” for Mario on the strap deployant, and the mushroom, star and pipe symbols on the colorful ceramic bezel.
The second part of the limited edition won’t actually be that limited – and I think that’s the best part of the news. Tag Heuer has partnered with Nintendo to develop special software for the basic Google Wear OS operating system, which includes a series of special animations featuring Super Mario.
TAG Heuer explains, regarding the exclusive interface experience, “Mario greets you with a welcoming salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target – 25%, 50%, 75% and 100% – a different animation plays out on the dial. These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast and at 9 o’clock the Super Star that makes him invincible lights up! And when you reach 100% of your daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game. The idea is inspired by the famous “easter egg” concept that all gamers know very well, which consists of hiding features and surprises as a bonus in video games.”
The Case & Dial
The TAG Heuer Connected x Super Mario Limited Edition replica follows the familiar format of previous Connected watches from the LVMH brand, but leverages an all-new aesthetic – both within the software and hardware of the watch. The 50 metre water-resistant steel case is 45mm in diameter and 13.5mm thick, sporty dimensions that present a robust smartwatch with an engaging large and legible screen.
Mixed finishes create a greater sense of luxury, with contrasting brushed and mirror polished surfaces to create intriguing light play. There are exclusive and subtle hints of the Super Mario theme that shine throughout – the bezel, for example, presents motifs of Toad, green pipe, and a star in place of the 15, 30, and 45 numerals. You will also notice the Mario cap red lacquer accents found on the bezel graduation, push buttons, and crown engraved with a Mario “M”.
Compared to other luxury smartwatches, the current Generation TAG Heuer Connected replica probably feels like the most luxurious of them all. The polished case elements and sapphire crystal are much better-looking than a lot of the competition out there. The screen is also very bright and crisp. Unlike the Vertu phones (that looked great but always had last-generation tech), the TAG Heuer Connected replica has more or less the latest in smartwatch hardware (given its software platform) but with a slick Euro-designed case and bracelet and high-end branding experience. I happen to think this type of product makes a lot of sense as a side-arm of the larger TAG Heuer brand.
The two included straps, exclusive to the watch, are also subtle nods to Super Mario. The first is a black leather on Super Mario red rubber that can tone down the look with a hint of playfulness for more formal or smart casual moments. If you really want to catch the eye, and further drive home the Super Mario look, TAG Heuer has also included a perforated rubber strap entirely in Super Mario red. Each are secured by a steel folding deployant clasp engraved with a Super Mario “M” in place of the standard TAG logo.
The TAG Heuer watch replica SBG8A13.BT6247 itself runs the Google Wear OS operating system, which means this watch will work best with Android-based phones (though it will work with iPhones, as well). The watch has all the common smartwatch features and systems, including a heart rate monitor that was introduced for this generation of Connected product. I think the TAG Heuer Connected X Super Mario Limited Edition smartwatch copy is an exciting product and would be a joy to wear.
Whether you’re a luxury watch lover or a video game enthusiast, the replica TAG Heuer Connected x Super Mario Limited Edition is a truly neat and unique experience with great potential to enrich your everyday life – all with a welcoming smile. Price for the TAG Heuer Connected X Super Mario Limited Edition watch is $2,150 USD.
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