Over the years that I have been fortunate enough to cover, see, touch some of the latest and most important watches released, there have hardly been any other that raised so many questions in me – and much more importantly, in the fans of the brand – as did the TAG Heuer Carrera Heuer 01 replica watch. This sporty, modern looking chronograph bears the logo of a hugely important brand on its crystal , while it is dressed in a way that made some feel a bit confused about its true origin and purpose.
Many die-hard Heuer fans will be familiar with the direction TAG had taken in recent years: first, it remittently kept its prices on the rise in most all of its collections, pricing itself largely out of the market segment that was its bread and butter, and second, it somehow repeatedly failed to bring something genuinely new to the table – other than with its stratospherically expensive haute horlogerie collections. Long time fans have already purchased most of what they wanted, they had their Monacos, Carreras, and/or Aquaracers; while new fans were difficult to acquire, with nothing new to catch their attention.
The TAG Heuer Carrera Heuer 01 comes with a new case, new construction, new movement, and a new overall design for TAG. The TAG Heuer Carrera Heuer 01 is, of course, much more than just a new watch: it is the first to bear key design elements that will define a number of crucially important new releases from the brand, including the Heuer 02 Tourbillon Chronograph with a previously unheard-of price tag for a Swiss tourbillon watch of around $15,000, as well as the reported smartwatch that TAG has been working on with Google and Intel. The TAG Heuer Carrera Heuer 01 means a vital new chapter – and so our expectations are very high indeed.
The TAG Heuer Carrera Heuer 01 is clearly intended to be marketed to two key demographics: first, fans of the brand who have been looking for something new with a new design from TAG but at a price that is at last more reasonable; and second, to that vast number of younger generation watch buyers who are getting into purchasing more high-end timepieces, are looking for a brand with a strong and relevant modern identity, but at a price level that is more affordable than the brand they wanted to enter previously… Not sure if from all this you could sense where this is going but, yes, TAG Heuer has every reason in becoming the same success story as Hublot – but backed up by a much more competitive price point…
And with this, we have arrived back to where we left off from – is there enough TAG Heuer left in the midst of all of this? I think there is, and here’s why: looking at the larger picture when it comes to the history of the brand, TAG Heuer crafted its own success through some of its legendary collections and the reason it started to fade is because it stopped doing that. I will go out on a limb here and say that all Swiss luxury watch brands should have the guts to try and introduce something new that would interest a new audience and emotionally move the die-hard fans of the brand, and TAG Heuer replica watch has the guts to do so with the new Heuer collection.