Inspired by Ayrton Senna TAG Heuer launches two new Ayrton Senna Formula 1 replica watches


TAG Heuer is proud to present the Tag Heuer Formula 1 Senna 2020 Special Edition replica, in both automatic and quartz chronograph versions, as a tribute to Ayrton Senna and as a further sign of the friendly partnership between the two companies – a tribute that can be described as One of the most remarkable partnerships in sport. Throughout his career, as a long-time partner of Tag Heuer, Senna has not only broken countless racing records and embodied every word that represents the sport: speed, bravery, greatness, but has also redefined the meaning of the word “driving”. 


Considered one of the best drivers of all time, Ayrton Senna exemplifies the quest for excellence and performance. Fast and fearless, the Brazilian driver never stopped pushing the limits of what was possible, delivering dramatic and exciting race after race. In order to showcase the legendary driver’s personal speed record of 340 km/h and to inspire today’s drivers to push the limits of the sport, the new Special Edition features a ceramic bezel with a tachymeter scale of 400 km/h. The details of the design are distinctive and unique. This unique design detail sets these Seine-inspired timepieces apart from other replica Tag Heuer F1 watches, whose bezels typically have a maximum tachometer scale of 240 km/h. The new special edition features a ceramic bezel with a tachometer scale of 400 km/h. The new bezel has been designed in such a way that it will be able to be worn on the wrist for a long time. No team has yet reached the 400 km/h speed limit in motorsport, but they are getting closer to it every season. The story of Ayrton Senna continues to convey Tag Heuer’s pioneering spirit and has inspired the brand to create bold timepieces, including this year’s special edition.

Bianca Senna, CEO of Senna Brands and niece of Ayrton Senna, has praised the design of the Tag Heuer Formula 1 Senna 2020 Special Edition replica. The 2020 Special Edition replica is inspired by Ayrton’s commitment to pushing the boundaries. Every year, we are actively involved in the creation of the new Tag Heuer timepiece, which, with its 400 km/h tachometer scale, highlights the relentless pursuit of seemingly unattainable speeds. This is part of the story of the Elton legend, and it continues to inspire Tag Heuer’s commitment to creating the ideal timepiece.


Ayrton Senna Formula 1 replica watches

The 2020 Tag Heuer F1 Seine 44 mm Calibre 16 Chronograph replica CAZ201B features a robust, anthracite-coloured, sun-brushed dial with shimmering black “azurage” counters for the minutes, hours and fixed seconds. The rhodium-plated applied hour markers and hands are coated with white Super-LumiNova® luminescent paint, ensuring that the time is readable at a glance, at any speed and in any light.

Ayrton Senna Formula 1 replica watches

This luxurious and sporty timepiece is mounted on a black calfskin strap with black lining and Seine-yellow stitching, echoing the yellow elements that adorn the dial, the date window, around the bezel, the upper pushers and the crown. The S-shaped embossed motif on the bracelet pays homage to Senna while recalling the shape of his favourite Tag Heuer steel bracelet links. The steel folding clasp is equipped with a double security system and an extended clasp, making it easy to wear with racing suits. The watch is powered by a Calibre 16 automatic movement and the Senna logo is engraved on the steel screw-down case back.


The Tag Heuer F1 Serna 2020 Special Edition replica CAZ101AF is also available with a quartz movement, an exemplary example of the power and influence of sport. The Tag Heuer F1 Senna 2020 quartz 43 mm Special Edition watch replica features a sun-brushed anthracite dial with luminescent black counters at 3, 6 and 9 o’clock. The fixed bezel is made of hard-wearing black ceramic, as in the version equipped with Calibre 16, and the dial and bezel are adorned with yellow elements, a recognisable colour scheme that links the watch to Senna.

Ayrton Senna Formula 1 replica watches

The case and the screw-down case back with a special Senna engraving are made of steel. In keeping with the previous Senna Special Edition timepieces, the steel bracelet features the iconic double S links, providing ideal wearing comfort for both everyday use and on the track.

Ayrton Senna Formula 1 replica watches


The 2020 TAG Heuer Formula 1 Senna Special Edition collection starts at US$2,100 for the Quartz chronograph on the Link-style bracelet, with the Calibre 16 on the leather strap costing US$3,200.

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